Blog Entry

I have completed my lyric/image video. I did this by initially annotating a sheet containing my lyrics to see whether I could gain any initial ideas about how my music video should be produced. I then created a video through Windows Movie Maker using images and adding lyrics in the overlay; I then uploaded the video to YouTube. An example of what I have learnt is that I could consider a theme of depression throughout my video because of the lyrics depicted in the song. An example of how this will influence my ideas is that, unless there are problems, my story will most likely surround a male and a female - it will be a sad story.

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I have just completed my initial audience research; I did this by creating Survey Monkey questionnaires and conducting interviews which I uploaded to YouTube. Firstly, what I have I learnt, for example, is that my target audience are from the age demographic of 16-25 so I must appeal to their ideologies. An example of how this will influence my ideas is because I learnt that my target audience prefer a mixture of both narrative and performance in a music video, so I will definitely conform to this preference.

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I have a completed my analysis of primary research. What I have learnt from completing this task were various conventions and stereotypes relevant within an alternative rock music video. The video I chose to analyse was Why'd You Only Call Me When You're High? By The Arctic Monkeys and a few examples of what I've learnt include that many artists within the genre wear dark clothes to conform to the conventions of alternative rock. Another example includes that the editing pace matches the pace of the music to create cohesion. This will influence my work because for my own music video I will use dark/black props for my actors to conform to the conventions of the genre. Another example about how this will influence my work is that my editing pace will probably be fairly slow to create cohesion with my song choice.

Blog Entry

Song choice options:

*The 1975 - Me
-The 1975 - Undo
*Oasis - Cast No Shadow
*Chain Gang Of 1974 - Sleepwalking
*Ken Dogs - Indie Teens

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