Blog Entry - Final Concepts

My final concepts throughout my three products have been constructed through my initial planning and my initial planning feedback from my primary target audience. To begin, the consistent colour scheme throughout my three products will be black, white and grey (black being the dominant colour) because that was the most popular answer from my feedback and it conforms to the conventions of alternative rock - black/dark colours stereotypical of the genre. The colour scheme will be used throughout the digipak and website homepage to create brand identity and give immediate recognition of the genre. The colour scheme could create brand identity with the music video, too, if in the video the artist wear black clothes.

The name of the artist will be 'GU22' because that was the most popular answer from my target audience feedback. I believe 'GU22' was the most popular answer because the majority of the target audience are from South East England, and being from the region they would recognise that it's a postcode. This could give the target audience 'personal identity' and 'regional identity' because they are from the area. The name of the artist isn't so important but as long as the name doesn't go against the conventions of alternative rock, there shouldn't be a problem. Should I decide to change my artist from a band to a solo, I will most likely change the name of the artist to their own name. Brand identity will be created because the name of the artist will be consistently used throughout products.

For my images and contrast of video I will use a black and white filter to create brand identity throughout products. This was the most popular answer from my feedback sheet and it creates cohesion with the song choice because it's very slow and uses 'depressing type lyrics'. A black and white filter has become a popular choice in the genre of music as a whole, and my style model 'The 1975' use a black and white filter in almost all of their videos.

My narrative storyline of the video will surround a female that leaves a male randomly and he wakes up to find a note explaining that she's leaving. He consults his friends on the matter and in the finale of the video he throws a picture of her in the water to suggest moving on. This was the most popular answer from my target audience feedback and it follows the lyrics of the video well to create cohesion. Although, it doesn't follow the lyrics solely because it would be boring and uninteresting to follow the lyrics solely.

Finally, my website and digipak layout will be simple in contrast to a 'crowded' layout because that was the most popular answer from target audience feedback. An example of a simple digipak and website layout is The Arctic Monkeys which I analysed earlier in the project. Also, I will use images of the artist on the front cover in contrast to a logo because an image of the artist is more visually interesting/appealing, conforming to the ideologies of the target audience from my initial audience feedback.

So overall, these are my final concepts for my three products but they could develop/change if any opportunities or problems arise.