CANDIDATE

Candidate Name: Jack Jeffery

Candidate Number: 0903

Centre Number: 64986

Final Blog Entry

This is my last blog entry on Blogger. I have learnt loads of new skills such as editing software, DSLR cameras and more. I have also completed my four evaluation questions to summarise my project and used a range of technologies to do so: YouTube, Soundcloud, InfoGram etc.

Blog Entry

I have edited my final music video together using Sony Movie Studios. I encountered no major problems using the program, and if there were any, I Google'd the solutions. What I have learnt from using the program is to create a timeline and add transitions between footage to create a music video 'look'. I added a black filter to create brand identity with other products to conform to my audience research.

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I have completed my first two evaluation questions. The first technology that I used was Prezi and I used this by adding videos and images to slides, supporting the visuals with a voice over to create a coherent feel between the two. For my second question, I created an interactive YouTube video with videos/images/voice recordings to create the best possible question. This will influence my other questions because I want to use a different range of technologies so I will possibly create a podcast through the technology SoundCloud as this is an innovative new technology that his risen in the past number of years. I will also create an InfoGram chart with videos to combine two superb technologies for maximum visual interest.

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I have been taking some images to create brand identity with my main product. I took these images to use on the ancillary products because my music video uses the same props and setting choices; the props I use conform to the conventions of the genre and adhere to my audience research. What I have learnt by taking these images that the images are a lot stronger using the Canon 600D in contrast to the images on my first draft. This will influence my work because it will allow me to construct higher quality products.

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I have started and continued editing my footage at college using Final Cut Express. I am finding it fairly easy to use but I really want to edit my footage at home and I have had real problems doing this. I tried import the footage onto a massive SD card but when I looked at the footage at home, the footage didn't upload to my editing software (probably because of the file type). The way I will combat this is to continue editing at college and hope that it works out. If there are any problems, I will possibly look into buying a DSLR after extensive research.

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I have produced my first draft website and digipaks. They were not as good I was hoping to be because I was continuing the research and planning phase along with creating the products so I believed they suffered in that sense. I will gain target audience feedback to see what they believe could be improved for the products.

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I have recently completed some filming. What I have learnt from the filming session is that I maybe need to buy a camera of my own so I can edit the footage in my own leisure. Personally, I don't like the industry cameras so I will look into buying a DSLR because they can produce very high quality images; pictures and video. This will hopefully influence my future filming because I can simply use my own editing software at home which I deem to be easier to use than Final Cut, even though my software can produce many fades, filters etc.

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I was originally a part of a group but I decided to go it alone because I had faith in my own ability to construct a viable and good set of Media products.

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I have practised using the industry camera to get a feel of how to use it for my final production. I also tried out the tripod to play around with; I did this so I know straight away how to put together all my items. What I have learnt from doing this is that I know all the various settings to use regarding the camera so I have no problems with production. This will influence my work because on the day of filming, the work flow will be a lot smoother because I know how to use the camera and set up the tripod.

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I have completed several versions of my hand drawn drafts. I completed these hand drawn drafts with the intention of my final products having some resemblance to them. What I have learnt by creating these hand drawn drafts for my ancillary products is the various layouts I intend to use for my actual drafts. This will influence my work because I will use these drafts as a guide with my final construction.

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I have had a meeting with my actors and showed them my pitch, with an extended plan of what I intend for the music video. This went extremely well because I know that they're good actors through my auditions and they detailed any concerns they had which I explained to make sure they follow my 'vision' of how I want my products to look once fully constructed.

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I have completed a costume and props list for all of my products to conform to the conventions of the alt rock genre. I did this by completing an interactive YouTube video detailing all the equipment and props I need to use for the products. From my analysis of primary research, the artist wore dark clothes and that influenced my list because I wanted to conform to the genre.

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I have completed some further planning in an attempt to create a coherent feel between my products because of clear brand identity links. What I have completed includes choosing my location choices; this was important because I must appeal to the target audience's ideologies through the use of urban scenery. I also created risk assessments of various locations because assessing danger is very important so there are no problems in the production phase.

Blog Entry - Final Concepts

My final concepts throughout my three products have been constructed through my initial planning and my initial planning feedback from my primary target audience. To begin, the consistent colour scheme throughout my three products will be black, white and grey (black being the dominant colour) because that was the most popular answer from my feedback and it conforms to the conventions of alternative rock - black/dark colours stereotypical of the genre. The colour scheme will be used throughout the digipak and website homepage to create brand identity and give immediate recognition of the genre. The colour scheme could create brand identity with the music video, too, if in the video the artist wear black clothes.

The name of the artist will be 'GU22' because that was the most popular answer from my target audience feedback. I believe 'GU22' was the most popular answer because the majority of the target audience are from South East England, and being from the region they would recognise that it's a postcode. This could give the target audience 'personal identity' and 'regional identity' because they are from the area. The name of the artist isn't so important but as long as the name doesn't go against the conventions of alternative rock, there shouldn't be a problem. Should I decide to change my artist from a band to a solo, I will most likely change the name of the artist to their own name. Brand identity will be created because the name of the artist will be consistently used throughout products.

For my images and contrast of video I will use a black and white filter to create brand identity throughout products. This was the most popular answer from my feedback sheet and it creates cohesion with the song choice because it's very slow and uses 'depressing type lyrics'. A black and white filter has become a popular choice in the genre of music as a whole, and my style model 'The 1975' use a black and white filter in almost all of their videos.

My narrative storyline of the video will surround a female that leaves a male randomly and he wakes up to find a note explaining that she's leaving. He consults his friends on the matter and in the finale of the video he throws a picture of her in the water to suggest moving on. This was the most popular answer from my target audience feedback and it follows the lyrics of the video well to create cohesion. Although, it doesn't follow the lyrics solely because it would be boring and uninteresting to follow the lyrics solely.

Finally, my website and digipak layout will be simple in contrast to a 'crowded' layout because that was the most popular answer from target audience feedback. An example of a simple digipak and website layout is The Arctic Monkeys which I analysed earlier in the project. Also, I will use images of the artist on the front cover in contrast to a logo because an image of the artist is more visually interesting/appealing, conforming to the ideologies of the target audience from my initial audience feedback.

So overall, these are my final concepts for my three products but they could develop/change if any opportunities or problems arise.

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I have completed a more complex, creative storyboard through the use of YouTube. I scanned my hand-drawn storyboard into the computer and created the interactive storyboard through Windows Movie Maker. What I have learnt is the various aspects that will create my narrative; an example being that a girl leaves a boy a note. This will influence my ideas because I can use this video as a core idea for how I actually want to construct my final music video.

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Today I have produced a rough, hand-drawn storyboard. I did this by simply sketching my initial ideas into a storyboard format and the I scanned the work and uploaded it to my blog. What I have learnt is a core idea about what my narrative could be and this links to my lyric/image video because I learnt my early ideas from that. This will influence my work because I know roughly the type of narrative I want to portray; I want to portray a female that breaks up with her boyfriend because of various reasons. The narrative covers the boyfriend's struggle to get over her.

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Because I am on my own, I didn't need to apply for any roles within my group. However, I do have my own non-official production team so I will need to assign roles to certain members to help me with my production. For example, my co-producer Joe Dixon will help me direct and film my music video and order my actors where to be and what to do. Another example is that Sam Oswick, a Media Studies expert, will help me consider lights and position lights where they deem appropriate for the performance aspect. Obviously, because it's my own project, I will take a share in every role but will specialise in filming and editing to create the final products.